Univision: Healthcare for All Campaign
Memorial Hermann Community Benefit Corporation is pleased to be partnering with Univision and Community Health Choice to launch a campaign to increase awareness of healthcare options among Spanish-speaking residents. The mission of the campaign will be to work with community organizations and healthcare professionals to offer healthcare solutions that are designed to provide alternatives to the use of emergency rooms for non-emergency medical issues.
Entitled, Salud Para Todos, which means "Healthcare for All," the campaign will focus on the importance of having and using a medical home for seeking chronic and preventive healthcare instead of seeking episodic sick care. The campaign will include news stories, community events and public service announcements to explain the benefits of having a medical home and how the local healthcare system can be accessed by underserved or uninsured residents.
In-studio operators will direct callers following evening news broadcasts to resources for information on how to access healthcare services and establish a medical home.